One of the winning posters designed by Armeen Kapadia
Good 50×70, an independent, non-profit initiative with the following aims:
- to promote the value of social communication in the creative community,
- to provide charities with a (free) database of communication tools, and
- to inspire the public via graphic design.
Their focus is an annual contest to design posters confronting seven of the critical issues affecting today’s world. They chose posters as the media for the contest as they’re the most direct way to convey a message and can be easily translated to other media.
Seven charities each provide a brief on a global issue. Anyone who wishes can enter a poster on any topic that inspires them. The best 30 responses to each brief (as selected by our jury) are collected in a catalogue and exhibited around the world. All the posters entered are supplied to the charities for them to use as potential communication tools. There aren’t any ‘winners’, unless you count the charities. The point of entering is to produce something that might make a difference in the world. What more could you ask for as a creative than that?
The results are out. This year too, like previous years, students from the Graphic Design discipline, National Institute of Design, have made it to the 210 best responses of this year. The total number of entries this year was more than 4000. What an effort. Applause. Congratulations friends.
By Sanjay Basavaraju
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