Re-nourish 01/13/2010
 
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Re-nourish.com is all about doing just that, re-nourishing the environment, using the power of design. (special attention graphic designers!) Many designers want to know the environmental impacts of their projects, but don't have the right resource to turn to. Re-nourish is such a resource, that tells us all about making better design decisions for a better environment, and calculating the environmental cost each project has. 

Some of the useful tools on their site are the project calculator and the paper finder which help you get an idea of how much you are wasting or saving. There is also the Sustainable Graphic Design Standards page, where you can fill out their online application and they will assess how sustainable the project is. As explained, "There is currently no universal, reliable set of sustainability standards available to graphic designers, their clients, or consumers—no way to know, quickly, whether or not a project, or a studio, is legitimately sustainable. As a result, studios struggle to educate clients about their environmental efforts, clients don't know where to begin the decision-making process, and everyone ends up either confused, mislead, or just disgusted with the whole business." Yes, how true. Designers are often too flummoxed by the whole process to advise clients correctly. Dispel confusion by a good read-through of Re-nourish.com.

Do read their Introduction to Sustainable Design, which dispels the myth that sustainable design is difficult, or clients won't want it. A must read is the Sustainability Design Roadmap. This tells us how we can actually be more responsible and take better design decisions, right from the start of a project. And its pretty simple to do. There is also a good amount of information on greener paper, greener printing, greener ink and greener materials, for all of us designers who were foggy about these issues. 

As said on their site, under resources: print design, "Without most us even realizing it, print design has been traveling an unsustainable path for years, relying heavily on virgin wood fiber and toxic manufacturing processes. This path seemed to make good business sense because it cost less, and it was easily accessible. But the pulp and paper industry is now the fourth largest industrial polluter in the United States; paper takes up 26% of our country's landfills, and uses 40% of the world's wood harvest. (source: Green Press Initiative)

It's pretty clear by now that the real costs of remaining on this path are just too high.More and more, though, print designers are taking small steps along a new, more sustainable path. We're discovering that small changes become large when multiplied by thousands of other designers making similar decisions.

Need an example? Given a typically tight budget to produce a catalog, two University of Illinois design students assumed that recycled paper would be cost prohibitive. But using the Re-nourish Project Calculator, they discovered that if they trimmed just 1/4" off the book height they would save around 1,000 press sheets. This saved them $3,000, allowing them to specify a high quality, 100% recycled, FSC-certified paper. With a little design thinking, they saved 9,717 gallons of water, 13 million BTUs of energy, 942 pounds of solid waste and avoided 2,255 pounds of greenhouse gases. Now imagine what you could do with the right tools."

Modern packaging is another thing that is eating into the environment at an alarming rate. As they say, the greenest packaging is no packaging at all. This can be extremely feasible for some products, such as T-shirts, which can just be rolled up and secured with a product tag. Of course the 'no-packaging' approach cannot work for many products, and in those cases one needs to be more aware of materials, re-usability, and mode of transport.

While we may not have a network of greener printers here in India, there are other simple steps to ensure that a project is at least somewhat sustainable. Do have a look at their Case Studies page as well. Definitely read their Glossary, also explaining Eco logos (those little things you may see on sheets of paper, products, packages, and you don't know what they really mean).   

Re-nourish is a great site to visit, and read through thoroughly because it makes sustainable design accessible to us all. It tells us how simple design decisions can go a long way in creating positive impact, and its really just a question of designers changing their way of thinking, of being aware and alert, and willing to change, during the design process. Sooner or later (hopefully sooner) sustainable design will form a core part of design curriculum worldwide. Till then, we can take the help of such exhaustive resources such as Re-nourish. 

As said on their site, "Now imagine what you could do with the right tools."

By Armeen Kapadia
 


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