Picture
empax.org
Branding, graphic design and advertising are usually not associated with non-profit ventures. Non-profits have to compete at the same level as everyone else in the marketplace, and they need to avail of the same expertise available to everyone else. 

Empax is one such graphic design firm, who work for non-profits. In their own words "We create media, sites and other tools that our clients can operate and expand on their own, thereby offering the most cost-effective solutions available. Long after our client work has ended, these tools will continue to empower our clients’ communications as their organizations grow and evolve." 

Empax is exemplary. They work 'exclusively for The Good Guys'. They usually work for clients, but if they feel strongly about a cause, or sense a design opportunity, they work on it on their own too. The logo and visual language to them, is a way to represent an abstract concept to people. Good causes need to be communicated well to people, to translate into positive action. Non-profits need design strongly, as they depend on donors, and other factors beyond money. 

You can see a list of who they work with here. There's the pro bono work they did for Israeli President Shimon Peres. They created two booklets concerned with the Israeli environmental situation, and 32 specific actions the President could take to reach specific environmental targets. The President has adopted their points, and putting recommendations into practice.  

There are numerous other case studies such as Sound, Hunts Point, and Hide And Seek. They deal with health, education, sustainability, social action, community building, and more. You can also take a  look at Al Gore's Alliance for Climate Protection. 

Of course the question on everyone's mind is: Is doing such work economically viable for them, because at the end of the day, we all have to eat. They do charge their clients, but as they also have to pay rent and salaries, they are happy if anyone would like to sponsor their work. Sponsorship enables them to charge their clients less, and gets you a mention on their donor roll. They are on the look out for talent (=people) and they need stories (=clients).

Empax appears to have taken design beyond colour and form, to its new role, and probably an essential one for the future. If design is to continue empowering humankind tomorrow, it has to rise to the challenges of today. And they aren't just about choosing the right typeface anymore. 

Its challenging for graphic design or advertising to translate into any kind of social or behavioral change. (not including consumerism) How many 'save the trees' posters actually save trees? If graphic design can nudge positive social change or empowerment, then its breaking new ground.

By Armeen Kapadia
Add Comment
 
 
Picture
http://www.architectureforhumanity.org/
Architecture for Humanity is an initiative started in 1999, and today is a network of more than 40,000 professionals who give their time and knowledge to help those who would otherwise would not be able to afford their services. One of the ironies of our time is the fact that often, the people who are most in need of design and development services, are the ones who can least afford it. In the last ten years Architecture for Humanity has helped rebuild local communities after natural disasters, alleviate poverty and provide access to to clean water. They also work for communities struggling with urbanization, build for the differently abled, rebuild communities post-conflict, and reduce the footprint of buildings. 

One of the key areas they work in is sustainable design. They believe (very sensibly) that "Buildings not only have a physical footprint - they have an ethical footprint." Projects they work on range form community centers for tsunami affected people in Sri Lanka, to preservation of defaced structures in New Orleans after Hurricane Katrina. The projects on their site and both numerous and varied, and there is a detailed documentation of each one. Their sensitivity to culture, people and the environment, results in buildings and spaces that blend with and support the local resources, as well as revitalize the local culture and sense of community. As they say, "Design is important to every aspect of our lives. It informs the places in which we live, work, learn, heal and gather. We engage all stakeholders in the design process. We believe our clients are designers in their own right."

Cameron Sinclair is the CEO, (Chief Eternal Optimist as they call it) of Architecture for Humanity, of which he is the co-founder with Kate Stohr. He was trained as an architect in University College, London, where he developed an interest in social, cultural and humanitarian design. Ten years back he and his wife Kate had an idea while watching news of the refugees in Kosovo. Cameron said, "I bet there is more than just us who cares about these communities, who want to help and make a difference." They launched a design competition for Kosovo, and were flooded with a new ideas for refugee housing. And so Architecture for Humanity was born. You can read more on him here. They have co-authored a book 'Design Like You Give A Dam'. (I couldn't have said it better myself!)

Cameron believes that when your clients are living on less than 50 cents a day, being 'green' is not a choice. Sustainability is also about affordability, and innovation with the minimum resources.
You can request design services or offer design services. Also have a look at Open Architecture Network, another initiative by them, an online, opens-source community to share knowledge and improve living conditions. These people realize that architecture is so much more than just 'buildings'. It is the spaces we live in, and in a way our homes, workplaces and gathering places are extensions of ourselves. They shape us as much as we shape them. I quote their site "One billion people live in abject poverty. Four billion live in fragile but growing economies. One in seven people live in slum settlements. By 2020 it will be one in three. We don't need to choose between architecture or revolution. What we need is an architectural revolution."
One of the several current projects is happening in Haiti, post-earthquake. Cameron's entire posts on the home page are worth reading. A quote here, "For those not used to working in disasters the first week is chaotic, filled with stories of heroism and despair. The first responders are not the NGO's or medical personal but the families of those who are injured or lost their lives. It is an overwhelming situation to be in. It is also not the time for architects to show up thinking they can rebuild. People are trying to find their loved ones not think about what their lives will look like in 5, 10 or 15 years."

Do read their site in detail, its range and depth of work is commendable, and have a look at the video below. (lots more videos on YouTube). Its time to design like you give a dam. 
By Armeen Kapadia


Add Comment
 
Wat-a-filter! 01/06/2010
 
Picture
Every year millions of children die of water-borne diseases. A scientist from Australia has developed a filter, that's as easy to make as it is to use, with clay, coffee and, believe it or not, some good ol' cow dung. He created this technology in 2005, and it has never been patented, so that it is used freely wherever required in the world.

Tony Flynn, an artist, potter and materials scientist at the Australian National University (ANU), realised that water-borne diseases such as diarrhea destroy numerous lives, especially in the developing world. Most water filters consist of a hollow ceramic vessel filled with charcoal. These filters are usually imported from foreign countries, and out of reach for the people who need it the most. This filter uses normal clay, found freely anywhere in the world, mixed with coffee. The clay on its own is too dense to allow water through. When the clay is mixed with coffee in equal parts, and fired, the coffee creates holes in it, making it porous. 

Firing of clay is an expensive affair requiring a kiln, and Tony knew this would not be practical. Wood too, is not always easily available. He realised that cow manure is the ideal material as a dung fire burns at 950˚C, perfect for baking clay. After around an hour of baking in the dung, the filter is ready to use. When tested the filter removes between 94.6 and 99.8% of e-coli in water. The tiny holes of the filter are too small for bacteria to go through. However, particles from the clay itself, and some viruses can pass through the filter. "It's not a golden bullet but it's a bullet nevertheless. It will help where there's nothing else available." Mr. Flynn elaborates. According to the ANU, 'the organic materials are burned away during the firing process and create small passages in the filter that allow water, but not pathogens, to pass. This filter effectively removes 96.4-99.8% of E. Coli in water.'

This invention was born out of a World Vision and Potters for Peace project in East Timor, to rehabilitate a small potter community, Manatuto, that had been displaced by the constant violence of East Timor's civil war. The idea was empower the potters to make their own filters, and maybe even sell them for income. 

The simple materials, and the firing with cow-dung ensures this is a 'zero-technology' process, available whenever needed. Tony Flynn sums it up,"“Everyone has a right to clean water, these filters have the potential to enable anyone in the world to drink water safely."

By Armeen Kapadia
Add Comment
 
 
Picture

Now its not that often that you come across someone who says 'We believe design can change the world.', as there is a hard-core cynic in a lot of us, but Project H is one initiative that does believe in it. 'Project H Design connects the power of design to the people who need it most, and the places where it can make a real and lasting difference.'

Project H is a California based non-profit. Project H is a team of designers, builders, thinkers and doers, working locally to improve the quality of life for the socially overlooked. Project H consists of design initiatives for humanity, habitats, health, and happiness. Its really worth reading their process, as stated on the site. Here it is in brief:
1) There is no design without (critical) action.
2) We design WITH, not FOR. 
3) We document, share, and measure.
4) We start locally, and scale globally.
5) We design systems, not stuff. 
These pretty much sum up the holy grail of design, or atleast charts the future course of design.

Project H is the brainwave of Emily Pilloton, a designer who in January 2008, decided it was time to quit her job 'designing the superfluous', and create something more meaningful to the world in general. You can read more about Emily here. 

Don't miss reading the Manifesto page on the site. An extract, "...here’s the brass tacks reality: We need to challenge the design world to take the “product” out of product design for a second and deliver results and impact rather than form and function; to reconsider who our clients really are; to turn our tightly-cinched consumer business models and luxury aesthetics on their heads; to get over “going green;” and to enlist a new generation of design activists. We need big hearts, bigger business sense, and even bigger balls."

You can read more about Project H here and here. And definitely take a good look at their projects. Design to inspire in 2010 and beyond.

By Armeen Kapadia
Add Comment