Coca-Cola is a company with one of the widest distribution channels, reaching even remote villages worldwide. What if Coca Cola used these channels to distribute necessary and meaningful products such as oral rehydration salts, simple medicines, vitamin tablets, water-purification tablets, condoms, or even band-aids? This was the idea that Simon Berry had while working on the British Aid programme, way back in 1988. 

Although Simon had the idea for more than 20 years, he wasn't able to find a way to convince Coke to implement it. He decided to use the power of the Internet to convey his idea, Colalife to as many people as possible. Today technology is helping the idea stand on its feet, after a dormancy of twenty years. Many people have contributed their ideas, time and knowledge. Now Coca Cola is more engaged, and ready to listen to more of it. Early trials are happening in Tanzania. 

The AidPod, is the package that goes into the crate of Coca-Cola bottles. It is designed to fit in exactly in the spaces between the necks of the bottles. One crate can hold five AidPods. The contents of the AidPods can be decided locally, depending on the needs of the area. In the future, they may even hold vaccines. An organisation has recently been set up to implement this idea, and they are at the stage of getting some designers to design the AidPod according to various needs. The design of the processes is also important, and has to match the ethos of Coca Cola, which is primarily driven by finance. In the words of Simon, "People should make money out of distributing these AidPods." Or it won't be able to sustain itself long-term. The design of the AidPods, and the design of the system, are two big challenges faced by Colalife. Once they are resolved, they require funds to manufacture thousands of AidPods to supply to Coca Cola. 

The idea is beautifully simple, and uses an existing distribution channel for maximum benefit. This system can be easily replicated in any part of the world. Colalife is a vountary campaign, and you can read more of their aims and objectives here. The products in the AidPod could be sold, given by the local health worker, or clinic. Colalife is looking for funding and help to make this system as viable as possible for Coca Cola to pursue. Do see the videos, (more on the site) and read Simon's blog here. 

Coca Cola. Open more than just happiness. 

By Armeen Kapadia
3 Comments
 
Wat-a-filter! 01/06/2010
 
Picture
Every year millions of children die of water-borne diseases. A scientist from Australia has developed a filter, that's as easy to make as it is to use, with clay, coffee and, believe it or not, some good ol' cow dung. He created this technology in 2005, and it has never been patented, so that it is used freely wherever required in the world.

Tony Flynn, an artist, potter and materials scientist at the Australian National University (ANU), realised that water-borne diseases such as diarrhea destroy numerous lives, especially in the developing world. Most water filters consist of a hollow ceramic vessel filled with charcoal. These filters are usually imported from foreign countries, and out of reach for the people who need it the most. This filter uses normal clay, found freely anywhere in the world, mixed with coffee. The clay on its own is too dense to allow water through. When the clay is mixed with coffee in equal parts, and fired, the coffee creates holes in it, making it porous. 

Firing of clay is an expensive affair requiring a kiln, and Tony knew this would not be practical. Wood too, is not always easily available. He realised that cow manure is the ideal material as a dung fire burns at 950˚C, perfect for baking clay. After around an hour of baking in the dung, the filter is ready to use. When tested the filter removes between 94.6 and 99.8% of e-coli in water. The tiny holes of the filter are too small for bacteria to go through. However, particles from the clay itself, and some viruses can pass through the filter. "It's not a golden bullet but it's a bullet nevertheless. It will help where there's nothing else available." Mr. Flynn elaborates. According to the ANU, 'the organic materials are burned away during the firing process and create small passages in the filter that allow water, but not pathogens, to pass. This filter effectively removes 96.4-99.8% of E. Coli in water.'

This invention was born out of a World Vision and Potters for Peace project in East Timor, to rehabilitate a small potter community, Manatuto, that had been displaced by the constant violence of East Timor's civil war. The idea was empower the potters to make their own filters, and maybe even sell them for income. 

The simple materials, and the firing with cow-dung ensures this is a 'zero-technology' process, available whenever needed. Tony Flynn sums it up,"“Everyone has a right to clean water, these filters have the potential to enable anyone in the world to drink water safely."

By Armeen Kapadia
Add Comment
 
 
Picture

Now its not that often that you come across someone who says 'We believe design can change the world.', as there is a hard-core cynic in a lot of us, but Project H is one initiative that does believe in it. 'Project H Design connects the power of design to the people who need it most, and the places where it can make a real and lasting difference.'

Project H is a California based non-profit. Project H is a team of designers, builders, thinkers and doers, working locally to improve the quality of life for the socially overlooked. Project H consists of design initiatives for humanity, habitats, health, and happiness. Its really worth reading their process, as stated on the site. Here it is in brief:
1) There is no design without (critical) action.
2) We design WITH, not FOR. 
3) We document, share, and measure.
4) We start locally, and scale globally.
5) We design systems, not stuff. 
These pretty much sum up the holy grail of design, or atleast charts the future course of design.

Project H is the brainwave of Emily Pilloton, a designer who in January 2008, decided it was time to quit her job 'designing the superfluous', and create something more meaningful to the world in general. You can read more about Emily here. 

Don't miss reading the Manifesto page on the site. An extract, "...here’s the brass tacks reality: We need to challenge the design world to take the “product” out of product design for a second and deliver results and impact rather than form and function; to reconsider who our clients really are; to turn our tightly-cinched consumer business models and luxury aesthetics on their heads; to get over “going green;” and to enlist a new generation of design activists. We need big hearts, bigger business sense, and even bigger balls."

You can read more about Project H here and here. And definitely take a good look at their projects. Design to inspire in 2010 and beyond.

By Armeen Kapadia
Add Comment