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Tom Lawton, and the Firewinder
We hear a lot about solar powered lights, but now there is a unique wind-powered light. Firewinder is a revolutionary decorative outdoor light, which lights up as the wind blows. In a soft breeze it gently glows, and in strong winds it lights up brightly. 

Firewinder is shaped like pasta spiraling upwards, the edges of which have LED lights. The turbine moves depending on how fast the wind blows, making the light respond to subtle changes in the environment, and enabling you to ‘see the wind’. It requires no batteries, mains power, or wiring, it has two brackets that make it easy to install and remove anywhere outdoors, and it is made to face the elements. As the website says, “While the aesthetics have been primarily influenced by the aerodynamic performance of the product, it was important to create a universally appealing form, which would fit in well with any outdoor environment; for this, inspiration was drawn from the naturally spiraling geometry of plants & shells, as well as a few seeds, insects and a 'living fossil' called the Nautilus.” 

Tom Lawton, a product designer, is the inventor of the Firewinder, and created it out of his desire to ‘see the wind’. He hopes his invention will inspire people to think about the awesome power and beauty of alternative energies that surround us. He says in an interview, “The obvious place to start is with imagination, without that you're never going to think in an original way. You have to dare to dream and be prepared to reject most of your ideas, but that's the fun - Imagineering is what I heard someone once call it. It definitely helps if you're optimistic. People so often seem to create their own barriers through negativity and pessimism and not allow themselves to dream. Then, if you think hard enough and ask the right questions, you start to invite inventive ideas.

But that doesn't make the inventor, it's the 'doing' that counts, as so many people have ideas but nothing comes of them because they don't believe they can make them happen and they don't do anything about it. Inventors are not born with a special skill set; it's nurtured by learning from everything around.”

He explains how the Firewinder came about, “Design to me is very much a form of self expression and Firewinder started out as a kind of art project, I wanted to experiment with creating lighting effects from the wind - it was November time in 2001 and the nights were creeping in - I wanted to create something that lifted people's moods in bad weather. I had also been searching for a project that would allow me to utilise all I had learned about minimising the environmental impact of my designs in a movement towards sustainable product design. As the days flowed and thoughts transpired I began to visualise a spiralling light that breathed with the wind, reacting to variations in wind speeds with delicate glows and mesmerising forms. Most importantly, the effect had to be an upward spiral. Slowly and surely Firewinder came to life.”

You can see more
videos of the Firewinder here, though apparently it is more impressive in reality. The Firewinder website sums it up perfectly, “Let there be light, from the wind in the night.”

By
Armeen Kapadia
 
Designer of 2015 07/30/2009
 
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AIGA asked a question. How can we define the designer of 2015? AIGA teamed up with Adobe to answer that very question. It is good for a budding designer to know what is expected of him or her, before they step into their designer shoes. The industry has already begun to look for a new kind of designer. Traditional skills alone aren't necessary to find a design job; problem solving skills are key. 

The survey conducted uncovers the challenges for designing design curriculum. The answer is in five sections: competencies, trends, next steps, editorials and timeline.

Competencies
01. To create and develop visual responses to problems
02. To solve problems
03. To articulate context
04. To respond to audience
05. To utilize tools and technology
06. To be dynamic in practice
07. To manage and communicate
08. To have understanding of systems
09. To construct verbal arguments
10. To work in a global environment
11. To collaborate
12. To be ethical
13. To evaluate projects
The list is nothing new. Most of us may be aware of it, but I liked the fact that it is well-articulated. Here are few more competencies I extracted from the user comments:
14. To be savvy in strategy/business
15. To know more about how we think rather than what we think about

Trends
Through this research, six trends were spotted, along with the challenges they pose.
1. To draw on experience and knowledge (emphasis on social sciences and humanities)
2. To address scale and complexity at the systems level (emphasis on anticipation of problem)
3. To shift from mass communication to narrow audiences (emphasis on ethnography)
4. To get used to attention economy (emphasis on understanding clients and markets)
5. To share creative experiences (emphasis on involving customers/users)
6. To do human-centric design (emphasis on sustainability)

One particular point that got me interested: the thinning of personal and private lives with the use of social networking, blogging, etc. How will design react to this trend? Comments welcome.

Source:
AIGA
 
Lovely as a tree 07/29/2009
 
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Paper pulp mill, New Zealand © Greenpeace
Although we know we need to use paper economically, and avoid waste, it’s hard to get information on which papers, and printing processes are eco-friendly. Lovely as a Tree is a site that gives some insights on the environmental impact of different printing processes, papers, and other issues that can help graphic designers make better decisions regarding production. 

The site, though UK centric, gives information on things that we may hardly think about while designing, but now probably need to be taught as part of design studies. Such as the
impacts of paper making,  recycled paper, how exactly its made, and sustainably sourced paper. As the site says, “With so many questionable ‘green’ claims out there, it’s important to stick to a certification system that’s trusted and watertight.” The site gives information on the different paper certifications too. Within recycled papers too, there are various grades, with a big difference between post and pre-consumer recycled waste paper. (news to me) The site explains how ‘sustainable forestry’ as a broad term is pretty meaningless, unless we have a deeper understanding of the issues involved. 

The
print issues section has information on the issues of energy, emissions, water, waste, solvents, and inks on each of the printing processes. It tells you the plusses and minuses of using each process. For example in a year, a large offset printer could chuck out around 65,000 litres of waste solvent and 85,000 litres of waste developer. That’s quite a bit of waste, and printers need to be made aware of their responsibility. In digital printing there are more energy efficient printers entering the market such as Konica Minolta’s Bizhub C550 and C6500; and Océ’s VarioPrint 6000, which reduce the amount of energy used during its production.

Another section worth a look is the
glossary, which covers terms to do with print, paper and environmental certification schemes. There are also tips for choosing a printer, a paper, and deciding on your paper specs, for more efficient printing. In a time where even small design decisions can go a long way in making a difference, these are basic aspects that any designer, client, and printer, need to consider.

By
Armeen Kapadia
 
 
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NuDrive in use
NuDrive is the world's first lever-drive propulsion accessory for manual wheelchairs. The basis of this design was to increase independence for millions of wheelchair users, with greater ease and less strain on the body. Apparently, it reduces the force needed to self-propel by up to 40%. This product acknowledges the fact that physical restrictions can be seen as creative challenges.

The user can propel themselves both forwards and backwards, maneuver and brake by pushing the levers. There is no need to spin the wheel rims by hand. This improves both posture and shifts the load on the shoulders. It is hygenic. Hands would stay warm and dry and won't come into contact with the usual dirt from the pavement. It is even suitable for users suffering from arthritis as it requires no fingers or hand dexterity. NuDrive is designed so that it fits almost any manual wheelchair with 24 inch metal spoked wheels in seconds.

Users who have owned NuDrive have had positive reactions. It is a lot easier to get up slopes, posture is usually straight and there is much less strain. The power behind each stroke is maximized. It has also helped tackle more difficult or uneven terrains. Now with NuDrive, the user can brake easily and avoid nasty clashes.

The system was conceived by Robert Orford when he was just 19. Robert came up with this idea while doing work with a disability group. He was encouraged by the fact that his idea could be useful when he saw his friend Emily using it. He won the Young Designer of the Year Award for his design. He founded Pure Global Ltd when he was 20. He has since raised more than £1 million to develop NuDrive and bring it to market. He developed the system in association with London Associates and the Aspire Centre for Disability Sciences at the Royal National Orthopedic Hospital. It costs £349.


If you are interested in knowing how it works, read this paper.

By Sanjay Basavaraju
 
 
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The Ironing Board Mirror

Enabled by Design is a site that’s “all about people powered products”. Enabled by Design is a community concerned with finding ways to transform equipment for people with disabilities, by making it more useful, aesthetically pleasing, and funky. Why should the image of assistive equipment be boring and drab?

Enabled by Design was started by Denise Stephens, a 30 year-old who suffered from multiple sclerosis. "It's about removing the stigmatising image of assistive equipment and encouraging designers to adopt the concept of inclusive design," she explains. "I feel very much that the disabled community are put in a box. Things are designed and produced, and then you get the disabled community saying: 'We can't use it.' They try to retrofit the equipment to people. Why not take that into consideration during the design process?"  It is also an attempt to turn on its head, "the uninspiring one-size-fits-all approach to assistive equipment.

When Denise was in her early twenties, she was diagnosed with multiple sclerosis. This condition would alter the whole course of her life, as she says, “You almost feel like an alien in your own life.” You can’t do the things you once did. With multiple sclerosis, came periodic relapses, extreme pain, constant visits to the hospital and fatigue. She could no longer hold a full-time, or even a part-time job, though she struggled to for a long time. 

She was given assistive equipment, which she says was great as it helped her do things around the house and function normally. However, every time friends came over she would hide the equipment, and she realized this wasn’t right. Her growing concern was that people with disabilities were missing out on good design aesthetics. She felt that the designs for the disabled look 50 years outdated, and unchanged. The equipment could be fun and inspiring, besides being practical. She started Enabled by Design with the help of a friend, Dominic Campbell, who later became a partner. 

Enabled by Design has three section,
Loves and Hates, where you can rate products, Ideas Factory, where you can say how you would like to improve things, and Product Reviews. Some things featured on the site, such as the Etac Relieve Angled Carving Knife are amazing simple innovations, where slight changes in the product can result in major improvements in a person’s life. Similar are the Electric Heat Pads which are like hot water bottles that wrap around painful joints. The Ironing Board Mirror is space saving, and useful to anyone. The Lifestyle Bath makes bathing much easier for the disabled, or the elderly. The website encourages a sort of ‘open-source’ design, where users can rate the designs, and post suggestions and ideas.

Enabled by Design is a winner at the Social Innovation Camp 2008. As the founder Denise says: "I would love it to be the case where inclusive design becomes the basic design for all products that are manufactured, because that would completely mainstream disability."

By
Armeen Kapadia

 
 
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Nissan's aging suit

Nissan motors is thinking for the future. After 25 years, there will be more elderly citizens driving cars. The problem is that most designers working directly on car design are young. To simulate what it is like to be a 70-year-old person, designers are donning an 'aging suit'. The suit gives designers the mobility and faculties of a driver twice their age.

IDEO feels enacting and role-playing are active sources for insights. They have been doing it for many years. To see a big corporation such as Nissan adopting such an approach is encouraging. Nissan's interaction design team is making an effort to make future car interiors easier to understand and more comfortable to use. Nissan has understood that feelings — emotional responses to what people see, touch, hear and smell in a car — are critical for the design to succeed.

It is challenging to analyze and quantify feelings, which is inherently subjective.  Nissan feels that observation can lead to insights. Designers spend hours looking for uncomfortable interactions as people use their cars. The special suit limits movement of elbows, wrists, knees and ankles. Special goggles are worn to simulate worsening eyesight while testing the legibility of markings on switches.

Nissan's Interaction Design team was started a few years ago to ensure logic and simplicity in their design. The interaction team is working with other teams in Design, Engineering, Product Planning, Marketing, Sales and Purchasing.

The motto of the interaction team is to keep surprises as low as possible by making the interiors as familiar as possible. Everything should be understandable and reassuring for elderly citizens without needing to refer to the manual.

In India, Interaction design is commonly looked at as something to do with the computer screen, and nothing beyond that. The aspect of interaction is in all aspects of life, and is crucial in all design disciplines.


By Sanjay Basavaraju

 
 
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Billboard made out of Zimbabwe currency
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Zimbabwe currency as flyers

We know that there is a crisis in Zimbabwe because of one man's stubbornness. That man is Robert Mugabe. The Zimbabwean, a national daily, commissioned the the Trillion Dollar campaign which communicates Mugabe's effect on Zimbabwe's economy. Recently, Zimbabwe launched a 50 billion dollar note, which bought its bearer two loaves of bread. By March 2009, the price for two loaves of bread had jumped to 7.5 trillion Zimbabwe dollars.

This is a major economic catastrophe of insane proportions in the history of any nation in this world. 1 Zimbabwe dollar = 0.00000003 US dollars. An inflated ego (Mugabe's) at work. More than 25% of Zimbabwe's population live outside Zimbabwe because of the economic instability. The Zimbabwean, an exile London-based daily, offers alternative news coverage of the crisis in the country. The Zimbabwean doesn't reach many ordinary Zimbabweans because it is subject to 55% luxury import duty. You know when something is wrong in a country, when newspapers become luxury items for its citizens.

To spread awareness about the crisis, the South African advertising agency
TBWAHuntLascaris created an award-winning Trillion Dollars campaign for The Zimbabwean. In an attempt to increase the readership of The Zimbabwean, the agency devised a campaign that uses Zimbabwe's currency based on Marshall McLuhan's theory. The Zimbabwean has turned the money into their advertising, hoping to raise awareness of the country, which is in dire straits. The money becomes both the medium and the message. 

The outdoor advertising campaign used a tangible symbol of country's collapse, the currency notes itself, as flyers. As part of the campaign, bundles of cash were mailed to media personalities. After the campaign was launched, the Zimbabwean's website logged more than two million hits.

The campaign
won numerous Cannes Lions: so far three Gold, one Silver and one Grand Prix.

By
Sanjay Basavaraju

 
Juicy bags 07/22/2009
 
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Eco-friendly bags made of juice cartons

Someone is finally putting those millions of juice cartons, which we all happily chuck in the bin, to good use. These juice cartons are being recycled to make an attractive, lively set of bags. Juice cartons are quite non-biodegradable, and end up in landfills, or littering the streets, or are burnt creating more pollution.

The Eco-friendly Juice Bags are not only eco-friendly, but they are also helping poor communities, as they are made by a woman’s cooperative in the Philippines, where the women are the main bread-winners in their families. This cooperative is formed of more than 500 women of Pasig City, Philippines, and was started in 1999. The cooperative provides a livelihood to 200 families, creating income to pay for education and healthcare. Their main objective is to recycle cartons, plastics and the rest into bags and accessories. Working with local community leaders, the cooperative convinced people to separate their waste, and sell recyclable matter to the cooperative. The local council provided pushcarts and weighing scales and established an Ecology Center. This ultimately led to Pasig City being awarded first place as the cleanest and greenest township. 

Of all the recyclable materials, the colourful juice cartons attracted the women’s attention. After collection, they are sanitized, and made into bags. The bags have a wide range of shapes and sizes. There is the ‘shopper’ a large divided bag that can accommodate A4 size files. There is the ‘woven handbag’ made from interwoven lengths of juice carton. There are insulated bottle bags with zip-up lids. 

The Recycled Juice Bags look great, function great, and utilize waste. Design at its best, even without the designer. 

By Armeen Kapadia

 
Ten of them 07/21/2009
 
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Dumper, designed by Sam Johnson

“We talk about design and sustainability.” This is how ten.blog describes its intention. Ten is a group of designers who have got together for the last three years to create products based on responsible design. The designers are Tomoko Azumi, Stephen Bretland, Carl Clerkin, Gitta Gschwendtner, Chris Jackson, Sam Johnson, Michael Marriott, Hector Serrano, Onkar Singh Kular and Nina Tolstrup. Last year’s collection wood is a series of practical, affordable, and sustainable objects for the home. 

One of the designers, Chris Jackson, was frustrated with the general low level of social awareness in the design industry. In 2005 he took a year off to research sustainable and ethical design. He came up with a project called ‘Ten’, where he grouped together ten London-based designers, and then asked them to source materials for new products within a 10 km radius of their homes, and within a budget of ten pounds each. 

Jackson feels this was a great chance for designers to get back to their most basic skill, ingenuity. More than aesthetics, the design of an object was dictated by its function, resulting in some pretty interesting outcomes. Constraints and limited resources produce fantastic pieces of design, often created by users and non-designers. 

Ethical living is one of the main issues Ten addresses. As Jackson explains, we now live in a use-and-throw society, people don’t think of repairing every day objects, but just replace them without a thought. It is this issue that these designers strive to resolve, which is apparent on each of their sites. They create, re-use products, and re-invent products. Their strong focus on functionality does not mean that aesthetic considerations suffer, in fact, far from it. Their products have instant likeability, and many have that ‘wow’ factor, besides being sustainable, affordable and usable. 

Some of the products I really liked were this
wedge racer, designed by Gitta Gschwendtner, which also doubles up as a door-wedge, and can be enjoyed by adults and children.  

The extreme flexibility of
Nina Tolstrup’s designs makes them ideal multi-purpose prodcuts. The 1 X 1 Trestles are pieces of wood that can form a range of interior objects, including lamps, a chair, a ruler, and hooks, all made in the same 1 x 1 wood sections. The 2-hanger utilizes the parts that generally go waste in manufacture, to create another unique product. The on/off alarm is the easiest thing to switch on and off, just tilt it one way or the other.

Do check out each designer’s site, as they all feature really some unique and intriguing products. 

By Armeen Kapadia

 
 
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Cover: Wet Apples, White Blood
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Cover: One of the books from Space Opera Series
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Cover: UK version of Sea of Poppies

What makes one pick up a book and even think of reading it? Apart from the format, the cover of the book plays an important role in attracting attention. If one were to buy a shirt, one can try it before buying. When we are buying a book, the cover has to speak to the eyes. 

David Drummond's body of work is what I think of, when I am talking of book covers. The cover of the Naomi Guttman's 'Wet Apples, White Blood' book should explain why I am fond of his work. I have set of five criteria to judge any work done by a graphic designer — instant likability, message, relevance, character and potential. This is one book cover that gets a yes for all five. The cover is matt laminated with a spot UV varnish on the descending drop of milk. Fascinating.

If one had to apply the set of five criteria, I think of designer Sanda Zahirovic's Space Opera Series, which is art directed by Luci Stericker. Sanda designed these series of book covers in reaction to the Student D&AD brief, for which she won a pencil. She knew that she could create a relationship between the high tech content of the books and the low tech materials used for them. The end result is both simple and striking.

I am quite kicked about UK version of the Sea of Poppies. You should check out Faceout Books, which is a decent collection of contemporary book designs. The best part of the collection is that designers are speaking about their work and that may give design students insights on book design.

A lot of you have been asking where do we find links to write about. This post was triggered off from a search in google that directed me to How Magazine site. Then in that list, I got all excited seeing this link that records the top ten sites that all designers should visit. In there, I met David and Sanda. And many faces I uncovered.


Have a great week, all of you.
By Sanjay Basavaraju